The key to the long-term growth and success of your organizations lies in the effective and efficient management of your customers. No matter how innovative your products and services are, customer satisfaction largely depends on the overall experience your company provides to your customers. In other words, it is the right blend of what you deliver and how you deliver.

This is where things might get a bit tricky for some businesses as most of them tend to shift their focus on delivering the ‘what’ rather than paying an equal amount of focus on providing the ‘how’. With a reliableSalesforce consultingcompany by your side, you can integrate robust CRM like Salesforce within your business ecosystem. This will help you deliver a great overall experience to your customers by mapping the gap between what and how to deliver.

While there is a plethora of CRM’s available in the market what is it about Salesforce that makes it a preferred choice amongst businesses? In fact, why are organizations ready to pay a premium price for integrating Salesforce CRM when others are available at almost half the cost.

As leaders in the cloud CRM space, Salesforce offers the following compelling benefits that setit apart from its counterparts:

Ease of Usage: This indeed has been a primary reason for the increased rate of Salesforce adoption. Besides allowing sales representatives to have a single view of their contacts, accounts, etc. this amazing CRM system also provides them with a complete view of their customers. This helps them to make informed decisions and quick closure of deals.

Wide Array of features and Functionalities:The robust CRM platform offers a wide selection of features and functionalities that meet most organizational needs. By using Force.com builder, organizations can configure their system’s functionalities as per their business processes.

Easy to Customize: Yet another reason that makes Salesforce a preferred CRM partner is that it is highly customizable. Apart from the configuration, at times the need to add, modify or extend the existing functionalities of your system arises. So whether you want to add custom fields, objects, extensions, applications, etc. Salesforce customization can help you fulfill your individual business needs.

Scalable: Yet another factor that earns Salesforce some major brownie points is the scalability factor. Scalability along with customizability allows businesses to adapt to different future specifications.

Cloud-based Model: Being a cloud-based platform, Salesforce could be used anytime and anywhere. It has established a secure cloud infrastructure and offers matchless cloud solutions for Marketing, Sales, Salesforce support and Analytics.

Less Implementation Time: Since it is a cloud-based platform, it can be implemented within a short span of time. This decreases the Go-Live timeframe. The feature-rich system allows for easy configuration even if customization is required and can be incorporated in a systematic way.

Allows Efficient Reporting: Sales representatives prepare a sales report to measure their own performance by enlisting all sorts of activities they have undertaken for a certain time duration. Thecustomizable reporting facility offered by Salesforce helps sales reps to create real-time reports while help them discover critical data.

Allows Access to other Important Apps via App Exchange:The app store platform (AppExchange) introduced by Salesforce allows businesses to develop and market their own app besides getting access to several useful, secure and authentic applications and integrations developed and shared by other users.

Diverse Community:The Salesforce community that includes like-minded Salesforce professional work closely to provide help and support to you. By listening to customer queries, feedback, and requests, they come up with new solutions to help them with their specific problems. Apart from this, every three years Salesforce releasesnew features to improve their reputation customer satisfaction.

The Bottom line:

Salesforce has evolved as one of the most innovative CRM platforms, capable of addressing specific business needs and problems of different organizations. With its outstanding features and functionalities, this amazing platform has helped businesses effectively manage their customers while enhancing their relationship with them. So, if you too are looking to reap rich dividends through effective customer relationship management then implementing Salesforce into your business ecosystem can do wonders for your business. You can partner with a reliableSalesforce consulting companythat can help you with all sorts of CRM services.